Paid media witha plan behind it.

Every campaign starts with an objective, an audience and a realistic budget.

We begin by agreeing what the campaign is intended to achieve and how it will be judged. From there, we recommend the platforms, formats and budget allocation that best fit the objective, with clear reasoning for each choice.

Plans include assumptions and risks, such as the level of available search demand or the creative volume needed for social platforms, so expectations are realistic from the outset.

• Objective and success measures
• Platform and format selection
• Budget allocation and pacing
• Audience and targeting approach
• Creative requirements
• Testing priorities

Search advertising places your message in front of people who are actively looking for related products, services or information. Because intent is often high, relevance matters: the right keywords, a clear advert and a landing page that delivers on the promise.

Our approach focuses on tightly themed campaigns, careful keyword and match-type choices, regular search-term reviews and negative keyword management, designed to reduce spend on irrelevant searches.

What this typically includes

• Keyword research and grouping
• Responsive search advert copy
• Search term and negative keyword reviews
• Bid strategy recommendations
• Ad assets and extensions
• Landing page alignment

Social advertising is well suited to introducing ideas to relevant people who may not be searching yet. Success depends heavily on creative: the first second of a video, the clarity of a headline and how natural an advert feels in the feed.

We plan audiences carefully, from broader prospecting to people who have already engaged, and pair them with creative designed for each placement. Frequency and creative fatigue are monitored so messages stay fresh.

A well-structured account is easier to understand, manage and improve. We organise campaigns around objectives, audiences and themes, with consistent naming conventions so anyone reviewing the account can see what each part is for.

Good structure also makes reporting more meaningful, because results can be compared like for like rather than buried in a mixed set of activity.

Media and creative work best when they are planned together. We define the creative formats, sizes and message variations each campaign needs, brief them clearly and schedule refreshes before performance starts to decline.

Where Marketivoq is also producing the creative, the media and creative plans are developed side by side. Where your own team or another partner produces it, we provide clear specifications and feedback based on available performance data.

We check conversion tracking before launch and agree which actions count as meaningful outcomes. Reporting leads with those outcomes, then uses supporting metrics to explain what is happening and why.

Reports are written in plain English, with recommendations and next steps. We are open about the limits of platform data, including the effect of consent choices, ad blockers and differing attribution models, so decisions are based on a realistic view of performance.